Dear Penguin Enthusiast Extraordinaire,
You did it. You made the bold, life-changing decision to join the Raft
& Rookery crew. Is your life instantly better? Probably. Are we
biased? Absolutely. But hey, you’re on our website, so clearly, we’re
all doing something right.
Here’s the short version of our story: three friends went on vacation,
realized we wanted to start a side hustle together, and thought, “What
if we made penguin-themed clothes using our Pudgy Penguins IP?” Fast
forward to now, and you’re about to be wearing the results of that questionable yet
undeniably brilliant idea. Congratulations—you’re officially part of the
coolest group on (and possibly off) the planet.
The name Raft & Rookery comes from penguin lingo: a “raft” is a
penguin squad in the water, and a “rookery” is their land hangout.
Basically, it’s penguin-speak for ride-or-die. So yeah, you’re in the
inner circle now. No big deal.
Your support means more to us than a penguin loves happy hour with
unlimited fish tacos. So here’s the deal: you waddle up in your new
gear, and we’ll keep cranking out designs that make penguins—and
people—look this good.
With love, sarcasm, and penguin-approved appreciation,
Doyle, Joe & Myles
(Co-founders of Raft & Rookery, Survivors of Vacation Brainstorms,
and Purveyors of Waddle-Worthy Style)
P.S. If anyone asks about your new gear, feel free to say it’s from a
brand that’s basically “Arctic rizz.” Or just say Raft & Rookery.
We’re fine either way.
Pudgy Flat Cap
Meet the Pudgy Flat Cap, the ultimate blend of roaring 1920s swagger and modern penguin-approved style. Inspired by the legendary Peaky Pudgy subcommunity of Pudgy Penguins (yes, they’re as cool as they sound), this isn’t your grandpa’s flat cap. Unless your grandpa’s secretly a style icon, in which case, tell him we said hi. Click below to learn more about your new favorite hat.